(spotify:1): Gtk-WARNING **: cannot open display: unix

I try to run the spotify docker container. I have docker 1.11.2 installed on Ubuntu 14.04 VM.
I’m on MAC and I’m using SSH to connect with my VM.
It’s working fine but when I try to run the docker container I get an error:

ubuntu@ubuntu-virtual-machine:~$ docker run -it -v /tmp/.X11-unix:/tmp/.X11-unix -e DISPLAY=unix$DISPLAY -v /dev/snd:/dev/snd --privileged --name spotify jess/spotify

(spotify:1): Gtk-WARNING **: cannot open display: unix

How can I fix this? I tried already some things I read on the internet like:
edit ~/.xinitrc and put the following in it:

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    Also tried to ssh to my ubuntu in the following way:
    ssh ubuntu@IP -X and

    ssh ubuntu@IP -Y

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